Exus Shutter

Exus Shutters is a B2B wholesale shutter company that provides the highest quality of custom shutters to window specialists at the most competitive price. The company grew its clientele from the city of Carollton, TX to the entire state of Texas in the last five years and continues to expand. Exus asked me to help them with an inbound Google ad campaign to attract new dealers in the U.S. Southeast. I worked with their marketing team to resesarch and design an effective path of capturing sales qualifying leads. Final deliverables included google ad setup, a potential dealer landing page, qualifying dealer starter package and complimentary product spec. literature.

Potential Dealer Landing Page
Dealer Starter Package Cover

Inside Dealer Starter Package
"Ask For Exus, Expect No Less"
Paying careful attention to Exus’ selective dealer criteria, I designed a lead conversion campaign that extended beyond a pretty landing page.  I determined the most attractive values to Exus’ sale qualified leads through interviewing current customers, Exus salesmen and previous digital engagement data.  Through offering a 50% discount on the Exus Sample Kit, a starter package showcasing Exus’ extensive shutter selection and complimentary product spec. literature within the the entire campaign, we were able to increase the inbound new dealer conversion rate from 1% to 3% within 6 months.

Potential Dealer Resource Showcase
Potential Dealer Customizable Spec Sheets
Potential Dealer Resource Folder
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